No one wants to buy a pig in a poke and nobody wants to rent a pigsty, either. Appearance is the primary attraction of an apartment in San Diego. Prospective renters understand that they will be paying a lot for living space and they expect it to be worth the money. A landlord in San Diego must keep that in mind whenever he or she wants to rent an available apartment. Amateur photography marketing is not a good idea because it can ruin the chances of attracting a crowd. Pictures from a smartphone could ruin a property owner’s reputation.