Gen Z

The Generation Z is drawing a lot of attention from landlords in San Diego. This group is deciding to delay buying a house for a few more years and is more interested in renting. However, that doesn’t mean they are looking at apartments. Instead, many consider renting a home and seeing what it’s like to live in one before buying one. It is a great opportunity, but we want to give a cautionary note.

Generation Z is technologically savvy and obsessed with social media. They’re not always the most patient people and face unique challenges. A landlord in San Diego needs to appreciate this demographic’s difficulties. It will help in dealing more effectively with them as prospective or active tenants.

Affordable Housing Woes 

Generation Z is concerned about high rents and the cost of living. They are not trying to impress the neighbors with where they live; they want a place to live! Reasonable rents that don’t suddenly jump at the time of lease renewal will be appealing to this crowd.

We often hear about young people in the tech industry making all kinds of money. FYI, the tech industry is beginning to lay off thousands of its employees. Some allowed to stay are forced to work very long hours, while others are good to go from being full-time employees to contract associates. No property owner in San Diego can assume that a Generation Z individual has a lot of money. They may be on shaky financial ground.

Obsession with Technology 

These young tenants grew up with social media and iPhone technology. They are very adept at it and expect a landlord to accommodate their need to be connected to work or friends. Adapting to their technology needs will enormously help get a good Generation Z tenant.

A landlord in San Diego can do a few things to assure a good Generation Z tenant.

1. Check the income information carefully. Prospective tenants from this demographic need proof that they can afford the rent. A landlord must check the W-2 information carefully. Moreover, credit ratings are going to be essential. Young people are sometimes irresponsible with payments, which is reflected in their credit scores.

2. Be remote worker friendly. The layoffs will create situations where an individual may be working remotely, doing tasks for an employer far away. What a landlord can do to make it easier for someone to work out of the house. Amenties such as free Wi-Fi, will be attractive. Some prospective tenants may have expensive computer equipment. A sound security system is going to be appealing.

3. Emphasize the amenities. The marketing to a Generation Z prospect should include the proximity to entertainment venues such as nightclubs, restaurants, and movie theaters. The bright idea is to have a Google map on the landlord’s website. That way, a prospective tenant can see how far their favorite entertainment spot is from home.

Outside Help Is Useful 

Landlords do not always understand younger tenants because they don’t deal with this demographic daily. Property management companies in San Diego do. These professionals can relate to Generation Z and the challenges young tenants confront. They can develop good relationships with young tenants that minimize problems and ensure profit. Alta Vista Properties is a property management company in San Diego that always works with Generation Z tenants.

We develop a good rapport because we are transparent in our dealings. We minimize many problems by having electronic transfer rent payments and a page on our website to report damages. We are cautious in screening prospective tenants, checking their finances carefully, and reviewing other information without being discriminatory. We work effectively with younger tenants, and our professionalism results in many lease renewals.

We are committed to maintaining property value and a steady cash flow. In addition, we have other services that every landlord would appreciate.

. Please do inquire at any time about our property management services. You can reach us at 858-274-3600 or by email at info@altavistaProperties.net. We look forward to hearing from you and answering your questions about what we do as a property management company in San Diego