Getting Social

There will soon be an increase in evictions in San Diego unless the moratorium is extended. Vacancies in rental houses and other properties will need to be filled, and landlords in San Diego will compete for good tenants. Landlords will use traditional marketing such as flyers in laundromats, but an intelligent property owner takes it another step. Social media marketing is an excellent means to draw the curious.

A Little Bitty Screen

People are on the move and use tablets and smartphones to stay informed. Retail bargains and job vacancies are some of the topics they source on the devices. People also look for rental vacancies. They are much more in tune with something in their hand than visions on laptops or billboards. Using mobile devices and mobile apps takes an understanding of new-age marketing. If a landlord in San Diego does not understand that their marketing efforts will not be efficient.

Some Rules of the Road

Here are a few basics to successfully using mobile devices.

• Respect The Screen. Any image that is going to be projected on an iPhone or a tablet must be reduced in size to fit the screen and still be clear. The same is true for any text. You cannot have a wordy headline because it will not work on a small screen.

• Use Mobile Apps to Guide Traffic. Be sure that you use mobile apps to immediately direct a person to your website or your marketing space. A prospective tenant does not have time to waste, and a screen tap can bring them directly to where you want them.

• Have a Location Map Available. Knowing where prospective tenants can reach you or your vacant properties can help. Google My Business will put your locations on the local listing.

• Be Willing to Use Text Messages. It is commonly referred to as SMS marketing and mobile text messaging urgency to make quick contact with potential tenants. You also can add an individualized touch to your message, which makes your presence more inviting.

• Keep It Short and Make It Simple. Your message on a mobile device should not be a legal brief. Any direction should be easy to understand and result in quick action. Navigation of a mobile app must be as simple as practicable.

Let Experts Assist You

Marketing is exciting but do you have the time to do it effectively? That is always the case with property owners in San Diego. They have a lot on their plate and must attend to other serious matters. Property management companies in San Diego are professional organizations that work with landlords to get the message out. One of the best in San Diego County is Alta Vista Properties.

We are a property management company in San Diego whose reputation is derived from. Alta Vista Properties offers several benefits that help a property owner, including marketing assistance.

Landlords in San Diego must keep up with the times. Marketing must go beyond traditional formats and embrace social media. We use that vehicle to drive tenant traffic to the rentals we manage.

We concentrate on developing a close working relationship with tenants. We explain the leases, make arrangements for needed repairs, and resolve all issues. Electronic transfer is used for rent collection. Our service to tenants and clients has resulted in consistent renewals and long-term relationships.

We advise clients on what marketing will be most effective for them. For example, we post pictures of available rentals on our website and engage with various social media platforms. The idea is to reach as many people as possible, and we will continue to use traditional marketing, but those are meant to complement our other activities.

Please do inquire at any time about our property management services. You can reach us at 858-274-3600 or by email at info@altavistaProperties.net. We look forward to hearing from you and answering your questions.